I recently spent a huge amount of time re-building the Fairy Gardening Australia website. Central to the rebuild was improving the user experience for our customers and community members. I had the opportunity to think about what makes our members amazing and build a platform that embraced it. You can read more about the building process here.
The new Fairy Gardening Australia website is a sort of “magical garden” itself. The adventure begins the moment you step through the little door. Your dashboard is your home – a place from which you access all the cool in-built features (such as the learning centre, shop, account, galleries, etc.) and the Community Tidings page is like the “town centre”. It’s a place to catch up with friends, hear about their adventures, admire their work and showcase your own.
It’s a world in itself and in my world I value kindness above anything else. It’s pretty simple: when you give love, you get love.
Kindness really is its own reward, but I felt that it could be more, and the Magic Beans program was born!